Internet marketing is an ever-evolving field. Many people that are a part of this field feel that it offers ample amount of learning opportunities. But there are few techniques that make the most popular firms different from you.
The reason is, they follow the trend and plan their strategies to promote the websites accordingly. Note down these 3 trends of 2014 to be a successful marketer:
Optimizing for all sized screens:
As most of them spend time on their mobiles and tablets, it is must that you get your website optimized for all sized screens by hiring SEO services. Reports have proved that more than 54% of the internet traffic is from mobile and tablets. Therefore, you need to optimize your website for PCs, smartphones and tablets for better results.
Don’t use EMD:
EMD stands for Exact Match Domain. It means the domain name is registered on the main keyword that you are targeting for. The trend has changed now. Google has devalued the EMDs and you can see the search engine results with relevant keywords. Most of the internet marketing companies follow the same to be on the safer side from penalties.
Local search optimization:
When you talk about the local search optimization, it is pretty difficult to do it on your own. But you need not worry because there are many reliable firms in the UK offering you with SEO services. For a local business, it is important to optimize the website for local search engine results. Map optimization is also one the point to be noted to improve your local search engine results.
Well, these are the top 3 trends in the present internet marketing. If you want to know more about such trends and want to boost your business, consult an expert today!